Parallava
Enhanced Brand Scores, More Returning Clients, Improved SEO, Expansive Portfolio and product design
Service
UX design, Website design, Design system, Branding and SEO
Sector
Hair care salons and cosmetics
Year
2025
Parallava, a company in the hair care salons and cosmetics sector, faced significant hurdles that held back its growth. The key challenges were:
Low Brand Visibility: In a crowded market, Parallava struggled to get noticed, making it hard to attract new customers.
Unprofessional Branding: Their branding and design lacked the refinement needed to build trust and project expertise, leaving a weak impression on potential clients.
Poor SEO Performance: The website had unoptimized content, low search engine rankings, and a backlink profile filled with low-quality or harmful links, which reduced organic traffic.
Limited Portfolio: Their portfolio failed to highlight their full range of skills and offerings, missing opportunities to impress clients or encourage repeat business.
These issues collectively made it difficult for Parallava to establish a strong presence and compete effectively in the hair care and cosmetics industry.
To overcome its challenges, Parallava adopted a targeted, multi-step strategy over two years that transformed its brand and online performance. The solution included:
Keyword Research and SEO Optimization: Researched and targeted a high-value keyword (“professional hair care design”) and optimized the website’s meta tags, headings, and content to boost search engine visibility.
Engaging, User-Friendly Content: Produced authentic content like blog posts on hair care trends and portfolio highlights, designed to inform visitors and improve the site’s usability and appeal.
Improved Backlink Profile: Secured high-quality backlinks from trusted beauty and design websites while removing bad links, strengthening the site’s SEO health.
Expanded Portfolio: Created over 100 unique product designs specific to hair care and cosmetics, showcasing the company’s expertise and versatility to attract and retain clients.
This comprehensive approach enhanced Parallava’s search rankings, professional image, and client engagement, driving measurable growth and establishing a stronger market position.
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