L7N Store

L7N Store underwent a complete visual and functional overhaul on the Salla platform, transforming it from a basic, underperforming storefront into a standout, user-centric experience. Through a blend of smart design and platform-specific problem-solving, the store not only looked better—it performed better, winning over its audience and solidifying its position in a competitive e-commerce sector.

Service

E-commerce design, Platform optimization, Visual identity enhancement, Problem-solving

Sector

Gaming, E-commerce, UI/UX Design, Digital Transformation

Year

2024

The owner of L7N Store, a PUBG-focused e-commerce shop on the Salla platform, faced several critical challenges that stalled growth:

  • An outdated and underdeveloped visual presence that failed to engage customers.

  • Salla’s restrictive design system, which limited innovation and made it difficult to enhance the store’s appearance and functionality.

  • Low engagement on social platforms like Telegram, weakening the store’s reach and brand loyalty.

These limitations prevented L7N Store from standing out in the competitive gaming market and delivering a compelling user experience.

To address these challenges, I executed a complete strategic and creative transformation:

  • Visual Identity Overhaul: Delivered a bold, modern redesign tailored for the gaming audience. This included refined UI, brand-consistent color palettes, and graphics that made the store visually engaging and unique.

  • Platform Optimization: Applied unconventional, self-devised techniques to overcome Salla’s design constraints, unlocking new capabilities in customization and interaction.

  • Social Media Revamp: Enhanced the Telegram presence with branded visuals and targeted content, resulting in higher user engagement and increased traffic to the store.

Sophia Nguyen

CEO at Celestica

Jenna is an excellent designer who pays close attention to detail to both UI and UX. Based on only a few rough sketches and wireframes, he was able to suggest better UX methods to streamline the user flow. He is dedicated, hardworking, and above all, gives special time and attention to his clients.

Sophia Nguyen

CEO at Celestica

Jenna is an excellent designer who pays close attention to detail to both UI and UX. Based on only a few rough sketches and wireframes, he was able to suggest better UX methods to streamline the user flow. He is dedicated, hardworking, and above all, gives special time and attention to his clients.

Ahmed is an excellent designer who pays close attention to detail to both design and creativity. Based on only a few rough chatlogs and sketches, he was able to suggest better Product design methods to streamline the identity of parallava. He is dedicated, hardworking, and above all, gives special time and attention to his clients.

Asmaa Taher

Parallava Founder

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