BirdCastle
Birdcastle evolved from a Class C to a Class A school, gaining international recognition and three new local branches in just six months. The client received a refreshed brand with a new logo, a modern website, an efficient school management system, an intuitive LMS, and a robust marketing and social media strategy, driving higher profits and a stronger educational presence.
Service
Branding, Logo design, Website design, School management system development, LMS development, Social media management, Marketing strategy, Business strategy
Sector
Education
Year
2025
Birdcastle, a local Class C school in Egypt, struggled with a weak reputation, limited profits, and no clear path to growth. Their challenges included:
A low-tier (Class C) status with an outdated brand identity and mission that failed to inspire trust or attract students.
No digital tools like a website, management system, or LMS, making operations inefficient for staff, students, and parents.
A lack of effective marketing, social media presence, or expansion strategy, limiting their reach and revenue potential.
These issues kept Birdcastle stagnant and unable to compete with higher-tier schools locally or internationally.
To elevate Birdcastle to Class A status and beyond, I executed a multi-faceted plan:
Rebranding: Crafted a new concept and mission, designing a custom logo and a cohesive brand identity that positioned Birdcastle as a premium educational institution.
Digital Solutions: Built a modern website, a school management system, and an easy-to-use LMS tailored for teachers, students, and parents, streamlining operations and enhancing the learning experience.
Marketing & Social Media: Developed and managed their social media channels, creating targeted strategies that boosted engagement, alongside a broader marketing plan to increase visibility and enrollment.
Business Growth: Devised a strategic plan that raised yearly profits, opened three new local branches, and expanded Birdcastle’s reach internationally within six months.
This comprehensive approach turned Birdcastle into a thriving, internationally recognized Class A school with a scalable model for future success.
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